By accessing or using the website at https://thepracticeengine.com.au (the "Site") or engaging the services of The Practice Engine ABN [ABN to be inserted] ("we", "us", or "our"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree, please do not use the Site or our services.
The Practice Engine provides specialist healthcare practice marketing services including, but not limited to: Search Engine Optimisation (SEO), Google Ads management, content marketing, email marketing, social media management, website design, brand design, AI automation, Fractional CMO services, and AI Visibility / Answer Engine Optimisation (AEO).
The specific services, deliverables, timelines, and fees applicable to your engagement will be set out in a separate Service Agreement or Statement of Work signed by both parties.
The free 30-minute Practice Growth Strategy Session is offered at no cost and without obligation. We reserve the right to decline or reschedule sessions at our discretion. The session is intended for healthcare practice owners and managers actively considering marketing support.
The Practice Engine's 90 Day Delivery Commitment is a written commitment to the work we agree to deliver. Before work starts, the Service Agreement or Statement of Work documents the deliverables, milestones and review points for the first 90 days.
If an agreed deliverable, milestone or review is incomplete at the end of that 90 day period, we will continue the agreed incomplete work at no management charge until it is complete, subject to the client meeting the obligations in the applicable Service Agreement.
The commitment applies only to work recorded in the written scope and within The Practice Engine's control. It does not guarantee patient enquiries, bookings, attendance, revenue, profit, search rankings, traffic, advertising platform approvals or any other commercial or clinical outcome.
The commitment does not cover third party advertising spend, software fees, photography, videography, hosting or other approved external costs; work outside the written scope; or delays caused by missing access, late approvals, incomplete information, practice decisions, platform outages, policy changes, account suspensions or third party approval processes outside our control. If the scope, timing or priorities change, the revised scope will be documented before new work starts.
We prepare public marketing materials with current AHPRA advertising guidance in mind. The registered health practitioner or practice owner remains responsible for confirming that clinical descriptions, practitioner details and service information are accurate and comply with applicable laws and regulations.
We aim to minimise the collection and use of personal information. Identifiable patient information is not used in public marketing content without an appropriate, approved basis. The practice remains responsible for maintaining its own privacy processes for health information and personal information.
All content on the Site including text, graphics, logos, images, and software is the property of The Practice Engine or its licensors and is protected by Australian and international copyright laws.
Upon full payment of fees, clients receive a licence to use the deliverables produced for them under their Service Agreement. Ownership of underlying tools, templates, and methodologies remains with The Practice Engine unless otherwise agreed in writing.
The AI chat assistant (Rachel) on this Site is provided for general informational purposes only. Responses are generated by an artificial intelligence system and may not always be accurate, complete, or up to date. Rachel's responses do not constitute professional marketing, legal, medical, or financial advice.
Do not share sensitive personal health information, financial account details, or passwords in the chat widget. We are not responsible for any reliance placed on information provided by the AI assistant.
To the maximum extent permitted by law, The Practice Engine's total liability to you for any claim arising from your use of the Site or our services is limited to the fees paid by you in the 3 months preceding the claim.
We are not liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, loss of data, or loss of goodwill, arising from your use of the Site or our services.
These Terms are governed by the laws of NSW, Australia. Any disputes will be subject to the exclusive jurisdiction of the courts of NSW.
We may update these Terms from time to time. We will notify you of material changes by updating the "Last updated" date at the top of this page. Continued use of the Site after changes constitutes acceptance of the updated Terms.
If you have any questions about these Terms, please contact us: