Privacy Policy

The Practice Engine ABN [ABN to be inserted] ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our website at https://thepracticeengine.com.au or engaging our services, you consent to the practices described in this policy.

We may collect the following types of personal information:

• Contact details: name, email address, phone number, and practice name when you submit a contact form, book a strategy session, or download our free report.
• Chat interactions: messages you send to our AI assistant (Rachel) and your email address if you submit it via the lead capture form in the chat widget.
• Booking information: date, time, practice type, practice size, and any notes you provide when booking a strategy session.
• Usage data: pages visited, time on site, referral source, and browser/device information collected via analytics tools.
• Communications: emails and messages you send us directly.

We use your personal information to:

• Respond to your enquiries and provide the services you request
• Confirm and manage strategy session bookings
• Send you the free AI Practice Growth Report you requested
• Send booking reminders and follow-up communications
• Improve our website, services, and AI assistant
• Send marketing communications where you have consented (you may opt out at any time)
• Comply with legal obligations

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

• Service providers: trusted third-party platforms that help us operate our website and deliver services (e.g. cloud hosting, email delivery, analytics). These providers are contractually bound to protect your information.
• Legal requirements: where required by law, court order, or government authority.
• Business transfers: in the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Our website includes an AI-powered chat assistant named Rachel. Conversations with Rachel are processed by a third-party large language model (LLM) provider. Please do not share sensitive personal health information, financial account details, or passwords in the chat widget.

If you provide your email address via the chat lead capture form, it will be stored in our database and used to follow up with you about our services.

Our website uses cookies and similar technologies to enhance your experience, analyse site traffic, and support marketing activities. You can control cookies through your browser settings, though disabling them may affect site functionality.

We use analytics tools to understand how visitors use our site. This data is aggregated and does not personally identify you.

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. Our website uses HTTPS encryption for all data transmission.

While we take reasonable precautions, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, or resolve disputes. Booking records are retained for a minimum of 7 years for business record-keeping purposes.

Under the Australian Privacy Principles, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your information (subject to legal retention requirements)
• Opt out of marketing communications at any time
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au

To exercise any of these rights, please contact us at hello@thepracticeengine.com.au.

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Last updated" date at the top of this page. Continued use of our website after changes constitutes acceptance of the updated policy.

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us: