Your practice's AI growth engine — capturing patients and recovering revenue around the clock.
Otto Practice connects to your practice software, shows you exactly where you're leaking revenue, and quietly does the follow-up to win it back — answering enquiries, booking patients, cutting no-shows and re-engaging lapsed patients, all AHPRA-safe.
Otto Practice is launching soon. Join the waitlist for early access and founding-practice pricing.
What it is
AI Marketing Automation is delivered through Otto Practice — our own AI platform for Australian healthcare practices. Most "automation" tools just talk about workflows. Otto shows you the money: it reads your whole practice, surfaces exactly what each gap is costing you this month, and then does the work to recover it.
Who it's for
Allied health and appointment-based practices — physiotherapy, chiropractic, osteopathy, podiatry, exercise physiology, psychology, speech pathology, occupational therapy and similar — losing time to manual admin and revenue to cancellations, no-shows and lapsed patients. Runs on Cliniko today; Nookal, Halaxy and Splose are coming.
Most tools talk about "automations." Otto Practice shows you the money — and then goes and recovers it.
The challenge
Most practice owners are quietly losing thousands every month, and can't easily see it. Cancellations no one chased. Patients who never rebooked. Enquiries answered too late. Lapsed patients forgotten. It hides inside your practice software until someone exports the data and adds it up — and even then, you get a spreadsheet, not a fix.
Otto Practice closes both gaps at once: it maps every revenue gap automatically, shows in plain English what each one costs and which actions recover the most first — then does the follow-up itself, around the clock, while you treat patients.
How Otto works
Connect your practice software
One secure API key to Cliniko. No new system to learn, no rip-and-replace. Setup takes minutes, not weeks.
Minutes to connect
Otto reads your whole practice
It scans bookings, cancellations, utilisation, rebooking and invoices to map every revenue gap and opportunity.
Instant insight
See exactly where you're leaking profit
No jargon. Otto shows what each gap costs every month and ranks the actions that recover the most revenue first.
Revenue ranked
Otto works while you treat patients
The AI front desk books, reminds and re-engages, and a live counter shows the dollars it brings back.
Always live
What's inside the Otto platform
Otto ships ~15 connected modules in total; these are the highlights.
AI front desk & booking
A 24/7 AI chat that answers website enquiries, checks live availability and books patients straight into Cliniko.
Patient communications
Automated SMS & email reminders, post-visit follow-ups and recall campaigns that bring lapsed patients back.
Smart waitlist & triage
An urgency-ranked waitlist that auto-matches the best candidate to a freed slot and sends the offer.
Recovered-revenue tracking
A live counter that tags every reminder, recall and conversion with its dollar value.
No-show prediction
Flags at-risk appointments in the next 48 hours so you can act before the gap appears.
Practitioner performance & coaching
Utilisation, rebooking and revenue per practitioner, with AI coaching briefs and mentoring notes.
Daily Lookout
One prioritised, dollar-tagged feed of what needs you today — no-show risks, overdue invoices, leads waiting.
NDIS plan & budget guardian
Tracks each participant’s budget burn and flags under-spend or over-servicing risk early.
Find out what your clinic is leaving on the table
Adjust the sliders to match your practice. We'll estimate your monthly revenue leak — and what recovering it could be worth.
Full-time and part-time combined
Average across your team
In AUD, before GST
Industry average is 18–22%
% of patients who rebook at the appointment
Your estimated monthly revenue leak
Current monthly revenue
$69.3k
Potential monthly revenue
$103.9k
Estimates are illustrative and based on industry benchmarks. Actual results vary by clinic type, location and team. Otto helps you identify and act on your specific opportunities.
Works with the tools your practice already runs on
Pricing that pays for itself in recovered revenue
Priced in AUD, billed month-to-month. Prices exclude GST. Cliniko subscription billed separately. Billing is being finalised — until launch, every plan starts as a free trial.
Growth
Solo & growing clinics, billed per active practitioner
- Core practice dashboard
- AI front desk + 24/7 booking bot
- Automated reminders, follow-ups & recalls
- No-show prediction & recovery
- Leads pipeline + booking page
- Full analytics + practitioner coaching
- Daily Lookout across the whole team
- Cliniko sync + full demo mode
Practice Pro
Larger teams & multi-clinic groups · unlimited practitioners
- Everything in Growth, plus:
- Unlimited practitioners
- Multi-site rollup analytics
- Priority support
- Practice-wide coaching & mentoring workflows
- Higher AI action limits
Enterprise
30+ practitioners or 3+ clinics under one organisation
- Everything in Practice Pro, plus:
- Multi-entity group rollup billing (one invoice)
- SSO / SAML sign-in, provisioning & audit logs
- Granular roles & per-site data partitioning
- Dedicated account manager & priority SLA
Otto pays for itself, or we keep working free
If Otto doesn't surface at least its subscription cost in recoverable revenue in your first 30 days, we'll extend your plan free until it does. (Final guarantee terms confirmed at launch.)
Built for Australian healthcare
AHPRA advertising guidelines
Every AI-generated patient message is built to meet the mandatory advertising guidelines for registered Australian health practitioners.
Privacy Act 1988
Patient data is collected, stored and processed in line with the Act — never sold, never used to train public AI models.
Australian Digital Health Agency
Aligned with national digital health standards and interoperability guidance.
Be first in line for Otto Practice
Otto Practice is launching soon. Join the early-access waitlist for founding-practice pricing and first access — no card required.
No card required. We'll only contact you about early access.
Frequently asked questions
Is Otto Practice available now?
Otto Practice is launching soon. Join the early-access waitlist and you'll be among the first practices to go live — with founding-practice pricing.
What is healthcare practice automation?
It's using AI to handle the repetitive front-desk and growth work a clinic depends on — answering and booking enquiries, reminding patients, re-engaging lapsed patients, chasing overdue invoices and reporting on results — so the practice books more patients and recovers more revenue with far less manual admin.
How does Otto reduce no-shows?
The biggest lever is timely, adaptive reminders combined with early risk detection. Otto predicts which upcoming appointments are most likely to be missed, then sends intelligent SMS and email reminders that adapt to each patient — practices can see no-shows fall by up to 40% (illustrative; results vary by clinic).
Which practice software does it work with?
Cliniko is supported at launch via a single secure API key. Nookal, Halaxy and Splose are coming soon; Xero connects for financial clarity.
Is it AHPRA-compliant and is my patient data safe?
Yes. AI-generated patient communications are designed to meet AHPRA advertising guidelines, and patient data is handled under the Privacy Act 1988 — never sold, never used to train public AI models. Complex or sensitive enquiries are always routed to a human.
How is this different from the rest of The Practice Engine?
AI Visibility gets you found by AI; Fractional CMO gives you senior marketing leadership. Otto Practice (AI Marketing Automation) is the engine that does the work — capturing enquiries and recovering revenue inside your practice, day and night.