A 90 Day Delivery Commitment is a written plan for agreed marketing work. It can set out the scope, milestones, approval points and review process for an Australian healthcare practice. It covers delivery activities within scope, not patient volume, appointments, revenue, rankings or advertising platform outcomes.
Many healthcare practice owners are cautious about broad 90-day marketing claims. They may have seen reports that list activity without making clear what was agreed, what changed or what still needs a decision. A useful starting point is not an outcome promise. It is a written plan that makes the proposed work, the practice information needed and the review points easy to understand.
The 90 Day Delivery Commitment is not a promise about patient, revenue or ranking outcomes. It is a way to document practical marketing work before it begins. The exact scope depends on the practice, its current public information, available access and the approvals required. Here is an example of how that work can be organised.
Phase 1: Initial Review (Days 1 to 14)
Before proposed work begins, review the practice’s current public information, marketing activity and operational context. The aim is to identify what is available, what needs clarification and which areas are suitable for an agreed scope. A review does not establish a patient, revenue or ranking outcome.
- Public information review: check service pages, location details, contact pathways and other material the practice currently publishes.
- Existing account and website review: document available access, current activity and questions that require practice input.
- Measurement review: identify which available signals may be useful for later discussion, without treating them as proof of a marketing outcome.
- Approval pathway: agree who can confirm service details, public wording, access and changes before they are made.
- Scope and milestone setting: document the delivery activities, dependencies and review points that are within the agreed work plan.
Phase 2: Scope And Foundations (Days 15 to 30)
With the initial review complete, work proceeds only after the scope and approvals are agreed. The practical foundations may include technical SEO, website information improvements, and a review of Google Business Profile information. The actual work should reflect the practice’s agreed priorities and current public information.
- Website clarity items: improve agreed service information, navigation or contact pathways where the practice has approved the changes.
- Public profile review: check existing listings, service information and location details for accuracy and consistency.
- Technical website items: address agreed structural, accessibility or indexing matters that need website access.
- Measurement configuration: document available reporting tools and any changes the practice has approved.
- Information foundation: prepare approved service pages, frequently asked questions or educational resources relevant to the agreed scope.
Phase 3: Coordinated Delivery (Days 31 to 60)
Once scope is confirmed, delivery can progress through the agreed marketing channels. This may include Google Ads, local SEO or work on approved public information. For NDIS providers, the practice can consider whether its service and referral information needs review. The mix should follow the written scope rather than a fixed formula.
The focus is on visible delivery activities, completed approvals and the next items that need attention. A review can consider whether agreed changes have been completed as intended, whether public information remains accurate and whether any dependency needs to be resolved. This does not promise a particular enquiry, appointment, search ranking or revenue result.
Phase 4: Review And Refinement (Days 61 to 90)
In the later part of the plan, review completed work, outstanding approvals and any changes to the practice’s priorities. Available information from content marketing and AI visibility work may help identify topics for discussion. Analytical signals should be interpreted in context and do not prove that a specific change caused an outcome.
At the review point, the practice can check the agreed work plan, delivery milestones and any open dependencies. The 90 Day Delivery Commitment applies to written delivery activities within our control. It does not promise patient volume, appointments, revenue, rankings, advertising outcomes or financial results. The written terms set out how the commitment applies to an eligible scope.
Why A Written Scope Matters
A written scope helps distinguish proposed delivery from broader marketing outcomes that no provider can control. It records what will be addressed, the information required, the approvals needed and the way progress will be reviewed. That can make decisions easier to revisit when priorities change. The same approach can support a fractional CMO engagement, where the focus is coordination, documentation and practical next steps.
Healthcare marketing needs careful review. For advertising of a regulated health service, relevant AHPRA advertising guidance may be relevant. Other professions and services may have different professional standards and consumer-law requirements. The practice should make final clinical, legal and operational approvals. Discuss the current practice context before deciding whether a scope is suitable.
Frequently Asked Questions
What is the 90 Day Delivery Commitment?
It is a written commitment to agreed delivery activities and milestones within our control. The final scope, dependencies, eligibility and review process are confirmed in writing before work begins. It is not a promise of patient, appointment, revenue, ranking or advertising platform outcomes.
Does the commitment guarantee marketing results?
No. Patient decisions, practice capacity, public-platform changes, search rankings and revenue are outside the delivery activities we control. The commitment concerns eligible written scope and milestones, not a financial, clinical or marketing outcome.
Do we need to change our existing marketing setup?
Not necessarily. The initial review can identify what information, access and current activity are relevant to a proposed scope. Some practices may only need a focused improvement, while others may decide to coordinate several channels. Any recommendation should be reviewed against the practice’s current priorities before a change is made.
How should a healthcare practice plan a marketing budget?
A budget depends on the agreed scope, current systems, available channels and the work the practice wishes to consider. It should be discussed in writing with clear inclusions, exclusions and approval points. A budget discussion does not establish an outcome or a required level of spending for every practice.
Lauren writes practical, compliance-aware marketing guidance for allied health and private practices across Australia.