Marketing for chiropractic practices
40,500 people a month search "chiropractor near me". At $6 a click, someone is paying for every one.
Chiropractic marketing for Australian practices
Chiropractic marketing means using SEO, Google Ads, social, content and your website together to bring in the patients your practice wants, inside Ahpra's rules.
Chiropractic marketing comes with more rules than most. No testimonials, no "spine specialist", no claims about conditions outside your scope. Get it right and you build a busy practice that lasts. Get it wrong and the ads stop working, or worse. We run every channel inside those rules and make each one pay its way.
15 years marketing allied health practices across Australia.
Free. In 2 minutes.
Find out who's taking your patients.
- ✓Where you rank on Google Maps in your suburb and the ones around it
- ✓Whether ChatGPT and Google's AI recommend your practice
- ✓How your profile and reviews compare with the 20 nearest chiropractors
No credit card. Just the truth about your practice.
This work is part of our allied health marketing services for Australian practices.
More rules. Same competition.
Why chiropractic marketing is different.
Chiropractors work under some of the strictest advertising rules in healthcare, and the Chiropractic Board enforces them. At the same time, patients compare you on Google, Facebook and review sites before they book. Good chiropractic marketing is persuasive and compliant at once.
DVA
Veteran Gold Card holders are covered for chiropractic for any condition. Many veterans don't know they can see you.
Source: Department of Veterans' Affairs
$6.13
Average cost per click for "chiropractor near me". Ads work, but only when every click lands on a page that books.
Source: Google Ads data, October 2026
Under 2
No spinal manipulation for children under two. The Board's policy also limits what you can say about treating children.
Source: Chiropractic Board, 2024
What each search costs in Google Ads
$6.13 a click for "chiropractor near me". Is it worth it?
These are average Google Ads costs per click in Australia. Paid clicks fill the diary fast, but they never get cheaper. A good chiropractic marketing plan uses ads for the searches that book today, and SEO, reviews and referrals to bring the cost per patient down over time.
Source: Google Ads average cost per click for Australia, October 2026.
| Search | Avg cost per click |
|---|---|
| chiropractor near me | $6.13 |
| chiropractor sciatica | $8.59 |
| sports chiropractor | $6.45 |
| pregnancy chiropractor | $5.96 |
| chiropractor for back pain | $5.78 |
| chiropractor for neck pain | $5.62 |
What a chiropractic marketing plan includes
6 channels. One plan. Every one pulling its weight.
Most practices run two or three of these, with nobody joining them up. We run them as one plan, so every channel feeds the next.
1. Google profile and reviews
"Chiropractor" as the primary category, services listed, real photos and steady reviews. The map decides who gets the "near me" calls.
2. SEO
Compliant pages for back pain, neck pain, sciatica and pregnancy care, plus the suburbs around you.
3. Google Ads
Campaigns for the searches that book, with sciatica and back pain clicks landing on pages written for them.
4. Facebook and Instagram
Short, useful posts and videos on posture, desk setups and staying active. It builds trust without breaking a rule.
5. Your website
Fast and mobile-first, with online booking front and centre and clear details on health fund rebates and fees.
6. Referrers and recall
Relationships with GPs, gyms and local sports clubs, plus recall reminders for patients who are due back.
What we do for chiropractors
Chiropractic marketing services. One team.
SEO for chiropractors
Rank for "chiropractor near me", your suburb and the services you want more of.
Google Ads for chiropractors
Campaigns built around your best services, with clicks for "chiropractor near me" averaging $6.13.
AI visibility
Get named when people ask ChatGPT, Gemini or Google's AI for a chiropractor near them.
Facebook and Instagram
Useful, educational content that builds trust locally, inside the Chiropractic Board's rules.
Content that's compliant
Articles and service pages written in your chiropractors' voice and checked against Ahpra guidance.
Chiropractic websites
Fast sites with online booking front and centre and every service easy to find.
Want SEO on its own? See our SEO for chiropractors page, or let one team run all of it with Fractional CMO.
How it works
How we market chiropractic practices. Four steps.
Assessment first
The Practice Growth Audit looks at your Google profile, rankings, ads, website and reviews against the 20 nearest chiropractors.
Fix the leaks
Profile, tracking, website speed and booking path. Small fixes that stop patients slipping through before you spend more.
Build the plan
The right mix of SEO, ads and social for your chiropractic practice, with a budget and a target for each.
Report what counts
New patients and bookings by channel, every month. If a channel isn't paying its way, we change it.
Where to start
Where should your chiropractic marketing budget go?
It depends on where your practice is now. Here's how we usually set the focus. Your free report shows which fits you.
New or quiet practice
- Google Ads first, to fill the diary this month
- Google profile and reviews set up properly
- SEO started underneath, so ads can scale back later
Busy, but want to grow
- SEO and content for the services you want more of
- Facebook and Instagram to build your name locally
- Referrer and recall emails to keep patients coming back
Not sure? Check first
Your free report shows whether your gap is rankings, your profile or your website, and which to fix first.
Get my free reportWe don't get paid to make excuses.
We stand behind our work. If we don't deliver the agreed milestones in your first 90 days, we'll keep working at no extra cost until we do.
Your first quarter
What happens in your first 90 days.
Every step agreed up front, so you always know what's being done and when.
Practice Growth Audit
Your profile, rankings, ads, website and reviews, compared with the 20 nearest chiropractors.
Foundations in place
Google Business Profile, tracking, website fixes and listings, all sorted.
Channels live
SEO pages, ads and social running for the chiropractic services you want more of.
Results and the next plan
New patients and bookings by channel in one report, and the plan for the next 90 days.
Ahpra-aware, every time
What we never put in a chiropractic ad or post
- Testimonials about clinical outcomes
- Claims about colic, ADHD or other non-musculoskeletal conditions
- "Spine specialist" or "specialises in"
- Free spinal checks or offers without clear terms
- Scare messages about posture or "subluxation"
Based on Ahpra chiropractic examples and the Chiropractic Board 2024 policy.
Questions chiropractors ask
Chiropractic marketing: FAQs explained.
plain answers for busy owners.
How much should a chiropractic practice spend on marketing?
It depends on your goals and your area. Google Ads clicks for "chiropractor near me" average $6.13, so we start from how many new patients you want a month and work back to a budget. The Practice Growth Audit gives you the numbers before you commit.
Can we run Facebook and Instagram ads?
Yes, within Ahpra's rules: no testimonials, no posts that promise results, and clear terms on any offer. Meta ads work best for building your name locally and reaching people before they need you.
Can we use patient reviews in our marketing?
Patients can leave Google reviews, and they help you rank. You can't reuse reviews about clinical outcomes in your ads or on your website. Under section 133 of the National Law, that's a testimonial.
Can we offer a discounted first visit?
Yes, if the terms are clear and visible and the offer doesn't push treatment people don't need. Ahpra's rules cover gifts and discounts, so every condition has to be spelled out.
Should we start with SEO or Google Ads?
If your diary has gaps now, ads first. If you're busy but want growth that doesn't cost per click, SEO first. Most practices need both. Our SEO for chiropractors page covers the SEO side in detail.
Do you work with multi-clinic practices?
Yes. We've marketed a national allied health franchise, so we know how to give every clinic its own local presence while keeping the brand consistent.
How do you report results?
One report a month: new patients, bookings and cost per booking by channel. No vanity metrics.
What does it cost?
Single services start from $1,200 a month plus GST for Google Ads and $1,500 for SEO. Fractional CMO, with every channel run as one plan, starts from $4,000 a month plus GST. Every engagement begins with a Practice Growth Audit.
Chiropractic SEO by city
Relevant across Australia.
Related specialties
Free. 2 minutes. Full report straight away.
90 Day Delivery CommitmentEvery day you're not on the map, they're booking someone else.
Find out who's beating you and exactly why.
Show me where I'm losing patientsThe commitment covers agreed work and milestones within our control. It does not guarantee patient volume, appointments, revenue, rankings or platform outcomes.