Marketing for allied health practices
Over 219,000 "near me" searches a month across allied health. How many find you?
Allied health marketing for Australian practices
Allied health marketing means getting your practice found, chosen and booked by the patients you're best placed to help, without breaking a single Ahpra rule.
Your patients don't care about marketing. They care about getting better, close to home, with someone they trust. They decide in minutes, on their phone, from whatever Google, Maps and ChatGPT show them. We make sure that's you. One team for SEO, ads, content and websites, built only for allied health.
15 years marketing allied health practices across Australia.
Free. In 2 minutes.
Find out who's taking your patients.
- ✓Where you rank on Google Maps in your suburb and the ones around it
- ✓Whether ChatGPT and Google's AI recommend your practice
- ✓How your reviews and profile compare with the 20 nearest practices in your field
No credit card. Just the truth about your practice.
Looking for one service? See all our solutions for Australian practices.
One team. Every discipline.
Why allied health marketing is different.
Allied health isn't one market. A physio, a psychologist and an NDIS OT have different patients, different funding and different rules. A generic agency treats them all the same. We don't. Here's what every allied health practice is working with.
5
Medicare-rebated allied health sessions a year on a GP chronic condition plan, shared across nine professions. Patients decide where to spend them.
Source: Services Australia
Any
Since July 2025, chronic condition referrals don't name a provider. Patients can take them to any practice. Including yours.
Source: APA on the referral change
Banned
Testimonials in advertising, for every Ahpra-registered profession, under section 133 of the National Law. We write every page to that rule.
Source: Ahpra advertising hub
What patients type into Google
219,000 searches a month. How many find you?
That's just six professions searching "near me". Most of those clicks go to the three practices Google shows on the map, or to booking directories. Allied health SEO puts you on that map, then catches the condition and service searches that come before "near me".
Source: Google Ads search volumes for Australia, October 2026.
| Search | Searches a month |
|---|---|
| physio near me | 90,500 |
| podiatrist near me | 49,500 |
| chiropractor near me | 40,500 |
| psychologist near me | 27,100 |
| occupational therapist near me | 6,600 |
| exercise physiologist near me | 5,400 |
What allied health marketing involves
6 things decide who gets the patient. In every discipline.
Whatever your profession, patients check the same six things before they book. Get them right and you win your suburb. Your free report scores every one.
1. Your Google Business Profile
The right primary category, every service listed, real photos, hours and a steady flow of new reviews. This decides the map, whatever your discipline.
2. Service and condition pages
One page for each service or condition you treat, written for patients and inside your profession's advertising rules.
3. Practitioner profiles
Real people with real qualifications. Patients choose a person, and Google and AI tools judge expertise the same way.
4. Funding, made clear
Medicare, private health, NDIS, DVA and workers' comp, in plain English. Cost questions stop more bookings than anything else.
5. Listings that match
Your details identical on HotDoc, Healthengine, your profession's directory and your own site. Mismatches cost you rankings on Google and mentions in ChatGPT.
6. Speed, booking and tracking
A fast mobile site, booking where patients expect it, and tracking that shows which searches became bookings.
What we do
Allied health marketing services. One team.
Healthcare SEO
Rank on Google and the map for your services and suburbs. The long-term engine for new patients.
Google Ads
Fill gaps in the diary now, with campaigns built around your best services and funding types.
AI visibility
Get named when patients ask ChatGPT, Gemini or Google's AI for a practice like yours.
Facebook and Instagram
Build your name locally, so you're the practice people think of first.
Content that's compliant
Articles and service pages patients actually read, checked against Ahpra guidance.
Website design
Fast, clear sites built to turn searches into bookings.
Not sure which you need? Start with the free visibility report, or let one team run all of it with Fractional CMO.
How it works
How we market allied health practices. Four steps.
Assess before you treat
The Practice Growth Audit looks at your rankings, profile, listings, website and ads, and shows where patients go elsewhere.
Fix what's leaking
Google profile, listings, speed and tracking. Small fixes that stop patients slipping through.
Build for your discipline
Pages, ads and content shaped around your profession's patients, funding and advertising rules.
Report what counts
New patients, bookings and enquiries by channel, every month. Not impressions.
Where to start
SEO, Google Ads or social? It depends on your diary.
Ads fill the diary fast. SEO builds patient flow you don't pay per click for. Social keeps your name front of mind before people need you. Most practices need all three, in different amounts.
Start with SEO if
- You want new patients without paying for every click
- You're not on the map in your own suburb
- Your website or Google profile has gaps
Add Google Ads if
- You've just opened or added a practitioner
- You have gaps in the diary to fill this month
- You're launching a new service or location
Not sure? Check first
Your free report shows whether your gap is rankings, your profile or your website, and which to fix first.
Get my free reportWe don't get paid to make excuses.
We stand behind our work. If we don't deliver the agreed milestones in your first 90 days, we'll keep working at no extra cost until we do.
Your first 90 days
Your first 90 days, mapped out.
Agreed in writing before we start, and ticked off as we go.
Practice Growth Audit
Rankings, profile, listings, website and ads, compared with the 20 nearest practices in your discipline.
Foundations fixed
Google Business Profile, listings, tracking, site speed and schema, all sorted.
Pages and campaigns live
Your first service and suburb pages live, and ads or social running where they fit.
Report and next plan
New patients and enquiries by channel in one report, and the plan for the next 90 days.
Ahpra-aware, every discipline
What we never write for an allied health practice
- Testimonials about clinical outcomes
- "Specialist" or other titles a practitioner doesn't hold
- Promises of results, cures or recovery times
- "NDIS approved" or other false funding claims
- Offers or discounts without the terms spelled out
Based on Ahpra's advertising guidelines and the ACCC.
Questions practice owners ask
Allied health marketing: FAQs explained.
straight talk for busy owners.
What is allied health marketing?
Marketing built for allied health practices: physio, psychology, podiatry, OT, speech, dietetics and more. It covers SEO, Google Ads, content, social and websites, shaped around how patients choose, how they pay and what Ahpra allows.
Which professions do you work with?
All of allied health, including physiotherapy, chiropractic, psychology, podiatry, occupational therapy, speech pathology, exercise physiology, dietetics and NDIS providers. Each has its own page below.
What do Ahpra's rules mean for our marketing?
No testimonials about clinical outcomes, no misleading claims, no titles a practitioner doesn't hold, and clear terms on any offer. Every page and ad we write is checked against the rules for your profession.
Can one website market Medicare, NDIS and private services?
Yes, and it should. Clear funding pages let patients see what they can claim before they call, which means better enquiries and fewer wasted calls.
Should we start with SEO or Google Ads?
If you need patients this month, ads. If you want patients who keep coming without paying per click, SEO. Most practices start with both and shift the balance over time.
How long does it take to see results?
Ads can bring enquiries within weeks. With SEO, map rankings usually move first, once the basics are fixed in month one. Steady patient growth is a 3 to 6 month job.
Do you work with multi-location practices and franchises?
Yes. We've marketed a national allied health franchise, so we know how to give every location its own local presence without duplicate pages.
What does it cost?
SEO starts from $1,500 a month plus GST. Fractional CMO, with SEO, ads, content and social run as one plan, starts from $4,000 a month plus GST. Every engagement begins with a Practice Growth Audit.
Find your specialty
Built for every allied health discipline.
SEO by profession
Free. 2 minutes. Full report straight away.
90 Day Delivery CommitmentEvery day you're not on the map, they're booking someone else.
Find out who's beating you and exactly why.
Show me where I'm losing patientsThe commitment covers agreed work and milestones within our control. It does not guarantee patient volume, appointments, revenue, rankings or platform outcomes.