Marketing for podiatry practices
About 65% of podiatrists work in private practice. Patients pick the one Google shows first.
Podiatry marketing for Australian practices
Podiatry marketing means using SEO, Google Ads, social, content and your website together to bring in the patients your practice wants, inside Ahpra's rules.
Podiatry patients come from everywhere: runners with heel pain, parents with kids' feet, older patients on regular care, diabetic patients sent by their GP. Each finds you differently. Podiatry marketing that works reaches all of them, with a Google profile, ads, content and referral relationships that work together.
15 years marketing allied health practices across Australia.
Free. In 2 minutes.
Find out who's taking your patients.
- ✓Where you rank on Google Maps in your suburb and the ones around it
- ✓Whether ChatGPT and Google's AI recommend your practice
- ✓How your profile and reviews compare with the 20 nearest podiatrists
No credit card. Just the truth about your practice.
This work is part of our allied health marketing services for Australian practices.
Many patient types. One practice.
Why podiatry marketing is different.
Few allied health professions see such a mix of patients, from sports injuries to aged care and diabetic foot checks. Each group searches, decides and pays differently. Good podiatry marketing speaks to each one, inside Ahpra's rules.
65%
Of Australian podiatrists work in private practice, competing for the same local patients.
$74.55
Medicare schedule fee for podiatry on a GP chronic condition plan (item 10962). Many eligible patients don't know they're covered.
Source: MBS Online, fee from 1 July 2026
$3.92
Average cost per click for "podiatrist near me", one of the cheapest in healthcare. Ads pay off fast here.
Source: Google Ads data, October 2026
What each search costs in Google Ads
$3.92 a click for "podiatrist near me". Cheap, if you use it well.
These are average Google Ads costs per click in Australia. Paid clicks fill the diary fast, but they never get cheaper. A good podiatry marketing plan uses ads for the searches that book today, and SEO, reviews and referrals to bring the cost per patient down over time.
Source: Google Ads average cost per click for Australia, October 2026.
| Search | Avg cost per click |
|---|---|
| sports podiatrist | $5.13 |
| podiatrist | $5.09 |
| podiatrist near me | $3.92 |
| bulk billing podiatrist | $3.20 |
| plantar fasciitis treatment | $1.71 |
| ingrown toenail | $1.20 |
What a podiatry marketing plan includes
6 channels. One plan. Every one pulling its weight.
Most practices run two or three of these, with nobody joining them up. We run them as one plan, so every channel feeds the next.
1. Google profile and reviews
"Podiatrist" as the primary category, every service listed and steady reviews, with replies kept general so they never count as testimonials.
2. SEO
Condition pages for heel pain, ingrown toenails and kids' feet, which patients search before they look for a podiatrist.
3. Google Ads
Low-cost campaigns for your best services, from orthotics to nail surgery, landing on pages that book.
4. Facebook and Instagram
Practical foot-care content for runners, parents and older locals. Easy to share, easy to trust.
5. Your website
Online booking, clear service and fee details, and information on Medicare plans, health funds and home visits.
6. Referrers and recall
GPs, diabetes educators and aged care providers, plus recall reminders for patients on regular care.
What we do for podiatrists
Podiatry marketing services. One team.
SEO for podiatrists
Rank for "podiatrist near me", your suburb and the services you want more of.
Google Ads for podiatrists
Campaigns built around your best services, with clicks for "podiatrist near me" averaging $3.92.
AI visibility
Get named when people ask ChatGPT, Gemini or Google's AI for a podiatrist near them.
Facebook and Instagram
Practical foot-care content for runners, parents and older locals.
Content that's compliant
Articles and service pages written in your podiatrists' voice and checked against Ahpra guidance.
Podiatry websites
Fast sites with online booking front and centre and every service easy to find.
Want SEO on its own? See our SEO for podiatrists page, or let one team run all of it with Fractional CMO.
How it works
How we market podiatry practices. Four steps.
Assessment first
The Practice Growth Audit looks at your Google profile, rankings, ads, website and reviews against the 20 nearest podiatrists.
Fix the leaks
Profile, tracking, website speed and booking path. Small fixes that stop patients slipping through before you spend more.
Build the plan
The right mix of SEO, ads and social for your podiatry practice, with a budget and a target for each.
Report what counts
New patients and bookings by channel, every month. If a channel isn't paying its way, we change it.
Where to start
Where should your podiatry marketing budget go?
It depends on where your practice is now. Here's how we usually set the focus. Your free report shows which fits you.
New or quiet practice
- Google Ads first, to fill the diary this month
- Google profile and reviews set up properly
- SEO started underneath, so ads can scale back later
Busy, but want to grow
- SEO and content for the services you want more of
- Facebook and Instagram to build your name locally
- Referrer and recall emails to keep patients coming back
Not sure? Check first
Your free report shows whether your gap is rankings, your profile or your website, and which to fix first.
Get my free reportWe don't get paid to make excuses.
We stand behind our work. If we don't deliver the agreed milestones in your first 90 days, we'll keep working at no extra cost until we do.
Your first quarter
What happens in your first 90 days.
Every step agreed up front, so you always know what's being done and when.
Practice Growth Audit
Your profile, rankings, ads, website and reviews, compared with the 20 nearest podiatrists.
Foundations in place
Google Business Profile, tracking, website fixes and listings, all sorted.
Channels live
SEO pages, ads and social running for the podiatry services you want more of.
Results and the next plan
New patients and bookings by channel in one report, and the plan for the next 90 days.
Ahpra-aware, every time
What we never put in a podiatry ad or post
- Testimonials about clinical outcomes
- Review replies that build on clinical praise
- "Specialist" for anyone who isn't a registered podiatric surgeon
- Orthotic deals without the terms spelled out
- Promises like "pain-free in one visit"
Based on Ahpra and the Podiatry Board.
Questions podiatrists ask
Podiatry marketing: FAQs explained.
plain answers for busy owners.
How much should a podiatry practice spend on marketing?
It depends on your goals and your area. Google Ads clicks for "podiatrist near me" average $3.92, so we start from how many new patients you want a month and work back to a budget. The Practice Growth Audit gives you the numbers before you commit.
Can we run Facebook and Instagram ads?
Yes, within Ahpra's rules: no testimonials, no posts that promise results, and clear terms on any offer. Meta ads work best for building your name locally and reaching people before they need you.
Can we use patient reviews in our marketing?
Patients can leave Google reviews, and they help you rank. You can't reuse reviews about clinical outcomes in your ads or on your website. Under section 133 of the National Law, that's a testimonial.
How do we reach aged care and diabetic patients?
Mostly through referrers. GPs, diabetes educators and aged care providers send these patients, so clear referral pathways and fast reports back matter more than ads. A home visits page helps too.
Should we start with SEO or Google Ads?
If your diary has gaps now, ads first. If you're busy but want growth that doesn't cost per click, SEO first. Most practices need both. Our SEO for podiatrists page covers the SEO side in detail.
Do you work with multi-clinic practices?
Yes. We've marketed a national allied health franchise, so we know how to give every clinic its own local presence while keeping the brand consistent.
How do you report results?
One report a month: new patients, bookings and cost per booking by channel. No vanity metrics.
What does it cost?
Single services start from $1,200 a month plus GST for Google Ads and $1,500 for SEO. Fractional CMO, with every channel run as one plan, starts from $4,000 a month plus GST. Every engagement begins with a Practice Growth Audit.
Podiatry SEO by city
Relevant across Australia.
Related specialties
Free. 2 minutes. Full report straight away.
90 Day Delivery CommitmentEvery day you're not on the map, they're booking someone else.
Find out who's beating you and exactly why.
Show me where I'm losing patientsThe commitment covers agreed work and milestones within our control. It does not guarantee patient volume, appointments, revenue, rankings or platform outcomes.