Marketing for NDIS providers
782,013 participants choose their own providers. Do they choose you?
NDIS marketing for Australian providers
NDIS marketing means helping participants, families and support coordinators find you, trust you and get in touch, without breaking NDIS, ACCC or Ahpra rules.
Participants don't pick providers off a government list. They search, ask their support coordinator and check what other families say. If your website is vague, your Google profile is empty or your service area is unclear, they move on. Our NDIS marketing makes you easy to find, easy to understand and easy to refer, without a single "NDIS approved" claim.
15 years marketing allied health practices across Australia.
Free. In 2 minutes.
Find out who's getting your referrals.
- ✓Where you rank on Google Maps in your suburb and the ones around it
- ✓Whether ChatGPT and Google's AI recommend your practice
- ✓How your profile and listings compare with the 20 nearest NDIS providers
No credit card. Just the truth about your practice.
This work is part of our allied health marketing services for Australian practices.
Bigger scheme. Tighter scrutiny.
Why NDIS marketing is different.
The NDIS is a $51 billion market with two audiences: participants and their families, and the support coordinators and plan managers who refer them. It's also under a microscope. The ACCC is cracking down on misleading NDIS advertising, and the Code of Conduct covers every provider. Good NDIS marketing reaches both audiences and stays inside every rulebook.
782,013
NDIS participants at 30 June 2026, with $51.2 billion spent on their supports that year.
Source: NDIS quarterly report, 2025/26
Never
"NDIS approved", "NDIS funded" or "endorsed by the NDIA". The NDIA doesn't approve services, and the ACCC calls these claims misleading.
Source: ACCC, NDIS provider obligations
21,387
Registered NDIS providers at the end of 2024, up 7% in a single quarter. And that's before you count unregistered providers.
Source: NDIS Commission
What participants and families type into Google
4,400 searches for one service. How many find you?
People search by service and suburb, not by provider name. Most clicks go to directories and the three providers on the map. NDIS SEO puts you there for the supports you deliver, with pages that answer what families ask first: are you registered, which areas do you cover, and how soon can you start?
Source: Google Ads search volumes for Australia, October 2026.
| Search | Searches a month |
|---|---|
| support coordination | 4,400 |
| ndis support worker | 3,600 |
| ndis providers near me | 2,400 |
| ndis plan manager | 1,900 |
| supported independent living | 1,600 |
| ndis physiotherapy | 1,000 |
What NDIS marketing involves
6 things decide who gets the referral. You, or them.
Participants, families and support coordinators all check the same things before they call. Get these right and you become the easy choice. Your free report scores every one.
1. Your Google Business Profile
The right primary category, every NDIS support listed, your service area mapped and real photos. Families want to see who'll be walking through their door.
2. Service and region pages
One clear page for each support you deliver and each region you cover, so you show up for "NDIS OT Penrith", not just your business name.
3. Registration, made obvious
Registered or unregistered, which funding types you accept (NDIA, plan or self-managed) and your current wait times. The first three questions every family asks.
4. A page for support coordinators
A referral form, service areas, availability and how you report back. Make life easy for the people who send you participants.
5. Listings that match
The NDIS Provider Finder, Clickability, Healthengine and your own site, all with the same name, address and phone. Google and ChatGPT cross-check them.
6. Accessible site, private tracking
A website that works with screen readers and offers Easy Read options, and tracking that shows which pages bring enquiries without collecting participant details.
What we do for NDIS providers
NDIS marketing that brings the right participants.
NDIS SEO
Rank for your supports and regions on Google and the map, from "support coordination" to "NDIS OT near me".
Google Ads for NDIS providers
Reach families searching right now. Clicks run $8 to $36 each, so we set campaigns up to waste as little as possible.
AI visibility
Get named when families ask ChatGPT, Gemini or Google's AI for an NDIS provider near them.
Facebook and Instagram
Reach carers and families where they already spend time, with messages that build trust, not pressure.
Content that's compliant
Plain-English and Easy Read content, checked against NDIS, ACCC and Ahpra rules.
NDIS websites
Accessible, fast sites with clear service areas, funding types and a simple referral form.
Want SEO on its own? See our healthcare SEO service, or let one team run all of it with Fractional CMO.
How it works
How our NDIS marketing works. In four steps.
Audit first
We check how participants, families and coordinators see you today. The Practice Growth Audit shows where referrals go to someone else.
Clear the basics
Google profile, service and area pages, registration details and listings. The things every family checks before they call.
Win your regions
Pages and profiles for each region and support you cover, so you show up where your participants actually live.
Track referrals, not clicks
Enquiries by source, including support coordinator referrals, reported monthly. No participant details, ever.
Where to start
NDIS SEO or Google Ads? Start with your capacity.
Ads bring enquiries fast, but NDIS clicks are expensive: around $36 each for "NDIS plan manager". SEO takes longer and keeps working. Capacity to fill now? Start with ads. Want steady referrals? Start with SEO.
Start with SEO if
- You want a steady flow of referrals, not spikes
- You're not showing up for your supports in your regions
- Support coordinators can't find clear information about you
Add Google Ads if
- You've just registered or added a new support
- You have workers or therapists with open capacity now
- You're expanding into a new region
Not sure? Check first
Your free report shows whether your gap is rankings, your profile or your website, and which to fix first.
Get my free reportWe don't get paid to make excuses.
We stand behind our work. If we don't deliver the agreed milestones in your first 90 days, we'll keep working at no extra cost until we do.
Your first 90 days
The first quarter, step by step.
Agreed up front and ticked off as we go.
Practice Growth Audit
How participants, families and coordinators find you, compared with the 20 nearest NDIS providers.
Foundations sorted
Google Business Profile, registration and funding details, service area pages and listings, all fixed and matching.
Service and region pages
Your first pages for the supports and regions you want more of, plus a referral page for support coordinators.
Report and next steps
Enquiries and referrals by source in one report, and the plan for the next 90 days.
NDIS, ACCC and Ahpra-aware
What we never write for an NDIS provider
- "NDIS approved", "NDIS funded" or "endorsed by the NDIA"
- The NDIS registered provider logo, unless you're registered
- Testimonials about therapy outcomes for Ahpra-registered services
- Prices above the NDIS price limits, or hidden extras
- Pressure tactics that rush a participant or family into deciding
Based on the ACCC, the NDIA, the NDIS Code of Conduct and Ahpra.
Questions NDIS providers ask
NDIS marketing: FAQs explained.
plain answers. no jargon.
How long does NDIS marketing take to work?
Google Ads can bring enquiries within weeks. With SEO, your Google profile and map rankings usually move first, once the basics are fixed in month one. Steady referral growth is a 3 to 6 month job.
Can we say we're "NDIS approved"?
No. The NDIA doesn't approve or endorse providers or services, and the ACCC treats "NDIS approved" as misleading. Registered providers can say they're registered with the NDIS Commission and use the official registered provider logo.
Do you work with unregistered providers?
Yes. Unregistered providers can only serve self-managed and plan-managed participants, so your marketing has to make that clear. The NDIS Code of Conduct and consumer law still apply, and we write to both.
How do we get more support coordinator referrals?
Make their job easy: a referral page, clear service areas and availability, fast replies and reliable reporting back. Then stay in touch. Coordinators refer to providers they remember and trust.
Can we use participant reviews?
It depends on the support. For Ahpra-registered services like OT, physio or psychology, testimonials about clinical outcomes are banned. For other supports, genuine reviews can be used as long as they aren't edited to mislead. We check each one.
Should our website have Easy Read content?
We recommend it. Many participants and families rely on Easy Read, screen readers or larger text. An accessible site is the right thing to do, and clear, well-built pages tend to rank better too.
Do you track participants in analytics?
No. We track enquiries and referrals by source, never names, NDIS numbers or disability details.
What does it cost?
SEO for NDIS providers starts from $1,500 a month plus GST. It always begins with a Practice Growth Audit, so you can see what needs doing before you commit to more.
NDIS marketing across Australia
Relevant across Australia.
Related specialties
Free. 2 minutes. Full report straight away.
90 Day Delivery CommitmentEvery day you're not on the map, they're booking someone else.
Find out who's beating you and exactly why.
Show me where I'm losing referralsThe commitment covers agreed work and milestones within our control. It does not guarantee patient volume, appointments, revenue, rankings or platform outcomes.