Starter
Solo / single-location practice
From
$1,500/mo
90Day
Accountable delivery90 Day Delivery Commitment
GEO and AEO for clinics
AI Visibility for Allied Health Practices
Your next patient might never see Google's blue links. They'll just ask ChatGPT.
AI visibility for allied health is the work of helping AI tools like ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews understand and mention your practice. The Practice Engine helps Australian allied health clinics become clear, consistent and credible sources these tools can find, read and cite.
This service is part of our allied health marketing support for Australian practices.
GEO and AEO for clinics
"I asked ChatGPT for a physio near me. It didn't mention us."
Try it tonight. Ask ChatGPT "who's a good podiatrist in [your suburb]?" and read the answer.
Maybe it names three other clinics. Maybe it gets your hours wrong, or lists a service you dropped years ago. Rude, honestly.
Some patients now ask an AI before they ask a friend. If the AI can't work out who you are, it names someone else.
It happens because these tools read the web differently from people. They need clear facts, repeated consistently, across trusted places. Most clinic websites weren't built for that.
GEO and AEO for clinics
What is AI visibility for allied health practices?
AI visibility is making sure AI assistants can find, understand and trust your practice enough to mention it in their answers.
You'll hear two acronyms. GEO (generative engine optimisation) means shaping your online presence so AI tools can use and cite it. AEO (answer engine optimisation) means writing content as clear answers to real patient questions.
In plain English: SEO helps you rank in a list of links. GEO and AEO help you become part of the answer itself.
GEO and AEO for clinics
How AI tools decide which practices to mention
No AI company publishes the full recipe. But across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews, they tend to mention practices with:
- Clear entity information. Your name, address, services, practitioners and areas served, stated plainly on your own site.
- Consistent listings. Matching details on your Google Business Profile, Healthdirect, booking platforms and directories.
- Structured data. Schema markup that labels your clinic, practitioners and services for machines.
- Third-party mentions. Your practice referenced by local news, associations and community sites.
- Answer-style content. Pages that answer real patient questions directly in the first sentence or two.
- Crawlability. A site AI crawlers can actually access, with no accidental blocks.
GEO and AEO for clinics
Who it's for
For practices that want to show up where patients are starting to search.
- Psychology and counselling practices, where people often ask AI for help privately first. See psychology practice marketing.
- Physiotherapy clinics in busy suburbs with plenty of competition. See physiotherapy marketing.
- NDIS providers, where families ask detailed questions about funding and services. See NDIS provider marketing.
- Women's health, paediatric and speech pathology practices that patients research carefully.
- Practices already doing SEO that want to extend it into AI answers.
GEO and AEO for clinics
What's included
| Deliverable | What it means for your practice |
|---|---|
| AI visibility baseline | We test real patient-style prompts across major AI tools and record whether you're mentioned. |
| Entity clean-up | Your core practice facts written once, clearly, and matched everywhere. |
| Listings consistency | Details aligned across directories and booking platforms. |
| Schema markup | Organisation, local business, practitioner, service and FAQ schema added and checked. |
| llms.txt file | A plain-text guide on your site that points AI tools to your most important pages. |
| Answer-style content | FAQ and service content restructured so the answer comes first. |
| Crawl access check | Robots settings and site structure reviewed so AI crawlers aren't blocked by mistake. |
| Third-party mention plan | Practical targets for local and industry mentions. |
| Monthly mention tracking | The same prompt set re-tested each month, with changes reported plainly. |
GEO and AEO for clinics
How it works: your first 90 days
Days 1-30: Baseline and fixes. We build a prompt set based on how your patients ask, such as "good physio for running injuries near Parramatta". We test it across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews. Then we fix the obvious gaps in your facts, listings and crawl access.
Days 31-60: Structure. We add schema and publish your llms.txt file. We rewrite key pages so each one answers a clear question up front.
Days 61-90: Credibility. We work on third-party mentions and fill content gaps the testing revealed. Then we re-run the full prompt set and compare against day one.
Ongoing: Test, track, adjust. Every month we re-test the same prompts and track mentions. AI answers shift often, so we report trends rather than chasing single results.
GEO and AEO for clinics
Honest answers, AHPRA-aware content
Here's the truth: nobody can guarantee an AI will name your practice. Answers change by user, location, wording and day. Anyone promising you'll be "recommended by ChatGPT" is overselling. We improve the signals AI tools rely on and measure what happens.
Content that promotes your services is still advertising. Under section 133 of the National Law, it can't be misleading, use testimonials, or create unreasonable expectations of treatment. That matters more when an AI might quote your page word for word. So we write plain, factual answers.
Speech pathology, exercise physiology and dietetics are self-regulated, but Australian Consumer Law applies to everyone. Your practice remains responsible for final approval.
GEO and AEO for clinics
Why a focused practice approach matters
| Generalist agency | The Practice Engine |
|---|---|
| Treats AI as a buzzword add-on to SEO | Runs a defined prompt set and tracks mentions monthly |
| Promises you'll get recommended by ChatGPT | Tells you plainly that no one controls AI answers |
| Adds generic schema from a plugin | Hand-checks schema for clinics, practitioners and services |
| Ignores your booking platform and directory listings | Aligns details across Cliniko, Nookal, Halaxy, Splose or Coreplus pages and directories |
| Writes content without AHPRA in mind | Writes factual answer content that respects advertising rules |
Our AI visibility work is scope-led, by a team that has managed listings across a multi-location allied health settings, so we know how messy multi-location listings get. Learn more about how we work.
Pricing and scope
Pricing
Plans for AI visibility for allied health practices start from $1,500/mo.
- Starter: for solo and single-location practices. From $1,500/mo.
- Growth: for growing multi-service practices.
- Scale: for multi-location and group practices.
Not sure yet? Start with the free AI Practice Growth Report. It shows how AI tools currently see your practice and where the gaps are.
No lock-in contract. Just 30 days' notice.
First step
Practice Growth Audit · $3,300one-off
Every engagement starts here. A complete diagnostic of your practice's online presence — where patients are (and aren't) finding you, what's leaking enquiries, competitor positioning, and a prioritised 90-day action plan. This is the foundation every plan is built on.
Choose your ongoing plan
Monthly retainer plans
Growth
Growing multi-service practice
Tailored quote
Scale
Multi-location / group practices
Tailored quote
Written scope, first
90 Day Delivery Commitment
Before work starts, we document the agreed work, milestones and review points for the first 90 days. If an agreed item within our control is incomplete at day 90, we continue that agreed work at no management charge until it is complete. The commitment covers work we control. It does not guarantee patient volume, appointments, rankings, revenue or advertising platform outcomes.
Read the commitment termsFrequently asked
Straight answers before any scope.
How do I get my clinic recommended by ChatGPT?+
You can't force it, but you can make it easier for ChatGPT to find and trust you. That means clear practice facts, matching listings, schema, answer-style content and mentions on trusted sites. We then test patient-style prompts monthly to see whether you're being mentioned.
What is the difference between SEO, GEO and AEO?+
SEO helps your pages rank in Google's list of results. GEO (generative engine optimisation) helps AI tools that write answers use and cite your information. AEO (answer engine optimisation) structures content as direct answers to questions. They overlap, and strong SEO foundations help all three.
How much does AI visibility cost for a small practice?+
Our AI visibility plans start from $1,500 a month for a single-location practice. Larger groups cost more because there's more to manage. The AI Practice Growth Report is free if you want a starting point. There is No lock-in contract. Just 30 days' notice.
How long before AI tools start mentioning my practice?+
It varies, and it's rarely instant. Technical fixes can be picked up within weeks, but AI tools refresh their information on their own schedules. Expect to judge progress over several months. We re-test the same prompts monthly so you can see the trend.
What is an llms.txt file and does my clinic need one?+
An llms.txt file is a simple text file on your website that points AI tools to your most useful pages. It's a newer, informal standard, and not every AI tool uses it yet. It's quick to add and low risk, so we include it as one part of the work.
Does AHPRA apply to content that AI tools quote?+
Yes. Content promoting your services is advertising, whether a person reads it or an AI quotes it. It can't be misleading, use testimonials or create unreasonable expectations of treatment. Your practice remains responsible for final approval.
How do Google AI Overviews choose which clinics to show?+
Google doesn't publish exact rules, but AI Overviews draw heavily on pages that already perform well in search. Clear answers, accurate business details, strong local SEO and good structured data all help. That's why Google AI Overviews for clinics usually build on solid SEO foundations.
GEO and AEO for clinics
Related services
Allied health marketing Allied health SEO Allied health content marketing Free AI Practice Growth ReportPhysiotherapy marketing
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