Google Ads for dental practices
135,000 people a month search "dentist near me". Who pays for that click?
Google Ads for dentists in Australia
Google Ads for dentists means showing your practice at the top of Google when people nearby search for a dentist or a treatment, and paying only when they click.
Dental clicks aren't cheap. "Dentist near me" averages $8 a click, implants $13 and cosmetic dentistry $17. Send that click to the wrong suburb, the wrong treatment or a homepage that doesn't answer the question, and you've paid for a patient who never books. Our Google Ads for dentists are built around the treatments that pay, inside every Ahpra rule.
15 years marketing allied health practices across Australia.
Free. In 2 minutes.
Find out who's taking your patients.
- ✓Where you rank on Google Maps in your suburb and the ones around it
- ✓Whether ChatGPT and Google's AI recommend your practice
- ✓How your reviews and profile compare with the 20 nearest dental practices
No credit card. Just the truth about your practice.
This work is part of our Google Ads management for Australian practices.
Expensive clicks. Strict rules.
Why Google Ads for dentists is different.
Dentistry has some of the most expensive clicks in local healthcare and some of the strictest ad rules. Specialist titles are tied to registration, cosmetic guidelines tightened in 2025, and many dental searches come from people in pain who need you today. Good Google Ads for dentists spend where the bookings are and stay inside every rule.
$8.13
Average cost per click for "dentist near me", searched 135,000 times a month. Implant and cosmetic clicks cost more.
2 in 3
People only visit the dentist when they have a problem. When it hurts, they search and book fast, so being at the top matters.
13
Recognised dental specialties, each tied to specialist registration. An ad that calls a general dentist an "implant specialist" can break the law.
Source: Ahpra on titles
What patients search, and what each click costs
135,000 searches a month. Who gets the click?
Treatment searches cost more per click and are worth far more per patient. A single implant or Invisalign patient is worth many check-ups. The skill is bidding hard on the searches that book and cutting the ones that don't.
Source: Google Ads search volumes and average cost per click for Australia, October 2026.
| Search | A month · avg click |
|---|---|
| dentist near me | 135,000 · $8.13 |
| invisalign | 27,100 · $10.08 |
| teeth whitening | 22,200 · $5.09 |
| wisdom teeth removal | 9,900 · $10.12 |
| dental implants | 8,100 · $13.20 |
| cosmetic dentist | 2,900 · $17.07 |
What good dental Google Ads involve
6 things decide whether your ads make money. Or burn it.
These are the levers we set up and check every month. Get them right and the same budget brings in more patients. We check every one in your audit.
1. Campaigns by treatment
Separate campaigns for check-ups, emergencies, implants, Invisalign and cosmetic work, each with its own budget, so expensive treatments don't starve the everyday ones.
2. Tight location targeting
Ads shown only where patients will actually travel from, usually a few kilometres around the practice, not the whole city.
3. A landing page for each treatment
Every ad lands on a page about that treatment, with fees or payment options and one clear booking button. Never the homepage.
4. Negative keywords
Blocking searches like jobs, courses, DIY and free, so you stop paying for people who were never going to book.
5. Compliant ad copy
No "specialist" unless registered, no testimonials, no unreasonable promises and clear terms on any offer. Written to Ahpra's rules before Google ever sees it.
6. Call and booking tracking
Calls, online bookings and forms tracked as conversions, so budget goes to what fills the chair, not what gets clicks.
What we do for dental practices
Dental marketing that fills the chair.
Dental SEO
Rank on Google Maps for "dentist near me", so you rely less on paid clicks over time.
Ongoing ads management
Weekly bid, budget and search term reviews, and one clear report a month on cost per booking.
AI visibility
Get named when patients ask ChatGPT, Gemini or Google's AI for a dentist near them.
Facebook and Instagram
Meta ads for Invisalign and cosmetic interest, with remarketing to people who visited but didn't book.
Content that's compliant
Treatment pages and articles written to Ahpra's rules, so your ads and website say the same thing.
Dental websites
Fast sites with online booking and a page for every treatment you advertise.
Looking at more than ads? See our full dental marketing page, or let one team run all of it with Fractional CMO.
How it works
How we run Google Ads for dentists. Four steps.
Audit first
We review your current account, or your market if you're starting fresh: searches, costs, competitors and where money leaks.
Rebuild the structure
Treatment campaigns, tight locations, negative keywords and conversion tracking, set up properly.
Launch and land
Compliant ads pointing to treatment landing pages, each with one clear booking step.
Improve every week
Bids, budgets and search terms reviewed weekly. Calls and bookings reported monthly.
Where to start
Google Ads or SEO for your practice? Both, in the right order.
Ads put you at the top today. SEO builds the map rankings that bring patients without a click fee. With dental clicks at $8 to $17, most practices should run ads for high-value treatments now and grow SEO underneath to bring the cost per patient down.
Start with SEO if
- You're already busy with check-ups and emergencies
- You want to rely less on paid clicks over time
- You're not on the map in your own suburb
Add Google Ads if
- You want more implant, Invisalign or cosmetic patients now
- You've opened a new practice or added a dentist
- Your current ads cost more than the patients they bring in
Not sure? Check first
Your free report shows whether your gap is rankings, your profile or your website, and which to fix first.
Get my free reportWe don't get paid to make excuses.
We stand behind our work. If we don't deliver the agreed milestones in your first 90 days, we'll keep working at no extra cost until we do.
Your first quarter
Your first 90 days, step by step.
Agreed up front and ticked off as we go.
Account and market audit
Your current ads, costs, search terms and landing pages, plus what the 20 nearest dental practices are doing.
Rebuilt and tracking
Treatment campaigns, location targeting, negative keywords and call and booking tracking, all live.
Landing pages live
A landing page for each treatment you advertise, written within Ahpra's rules.
Report and next plan
Cost per booking by treatment in one report, and the plan for the next 90 days.
Ahpra-aware, every time
What we never write in a dental ad
- "Specialist" or "orthodontist" for a dentist without specialist registration
- Patient testimonials or influencer endorsements
- Cosmetic procedure ads aimed at under-18s
- Offers like free whitening without the terms spelled out
- Promises like "a perfect smile in one visit"
Based on Ahpra on titles, Ahpra's advertising guidelines and the Dental Board's 2025 cosmetic guidelines.
Questions dentists ask
Google Ads for dentists: FAQs explained.
plain answers about paid clicks.
How much should a dental practice spend on Google Ads?
It depends on your suburb and treatments. Clicks average about $8 for "dentist near me" and $13 to $17 for implants and cosmetic work, so a budget that's too small runs out by mid-morning. We set budgets from the number of new patients you want, then adjust from real booking data.
Can our ads say "implant specialist" or "orthodontist"?
Only if the dentist holds specialist registration in that area. Misusing a specialist title is an offence under the National Law. "A special interest in implants" or "experienced in Invisalign" are the safer ways to say it.
How long until Google Ads bring in patients?
Usually within the first few weeks. The first month shows which searches book. Costs then settle as negative keywords and bids are refined.
Should our ads go to our homepage?
No. Every ad should land on a page about that treatment, with clear fees or payment options and one booking button. Homepage traffic converts poorly because patients have to hunt for what they searched.
Can we advertise free check-ups or whitening offers?
Yes, if the terms are clear and visible. Ahpra's rules cover gifts and discounts, so every offer needs its conditions spelled out, and nothing should push treatment people don't need.
Do you work with existing Google Ads accounts?
Yes. We start with an audit of your current account, keep what works, and fix the structure, targeting and tracking. You always keep ownership of the account.
How do you know the ads bring patients?
Calls from ads, online bookings and form enquiries are tracked as conversions in Google Ads and GA4. We report cost per booking by treatment every month, not just clicks.
What does it cost?
Google Ads management starts from $1,200 a month plus GST, plus your ad spend, which you pay directly to Google. Every engagement begins with a Practice Growth Audit.
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Show me what my ads are wastingThe commitment covers agreed work and milestones within our control. It does not guarantee patient volume, appointments, revenue, rankings or platform outcomes.